Friday, November 11, 2011

F$$C EM How to get your social licence.

Toby Ralph explains how "community engagement" boils down to ... f**c 'em.

Forge local relationships
Understand community concerns
Create local opinion leaders
Claim the middle ground

Employ local activists as consultants
Marginalise the remainder
The ABC's website lists his clients as including: the Liberal Party, British American Tobacco, the Mortgage and Finance Association of Australia and the United Nations.

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